Citi appoints Avi Gefen as new head of Citi TLV Innovation Lab
The TLV Innovation Lab, established in 2011, is the largest Citi operates worldwide with more than 220 employees
CTech | 09:04 01.11.2021
Citi has announced the appointment of Avi Gefen to lead the Citi Innovation Lab in Tel Aviv. The banking powerhouse said that Gefen will lead key strategic fintech domains such as artificial intelligence, natural language processing, big data, blockchain and more. Citi TLV Innovation Lab is the largest Citi operates worldwide with more than 220 employees. The Lab was established in 2011 after identifying the potential of merging Citi's well-established position in the global financial markets with Israel's innovation. In 2013 Citi launched a Fintech Accelerator program that has hosted more than 100 startups to date and established a Security Innovation Lab. Citi Ventures has invested in 14 Israeli startups. These days Citi is establishing a new tech division that will lead Engineering Architecture Practices.