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Blink secures $14 million in Series A for eye-tracking solution

Blink secures $14 million in Series A for eye-tracking solution

“We use our proprietary AI-based, eye-tracking software solution to simplify digital experiences across any device and any operating system," said CEO Oren Yogev

CTech | 14:05  09.11.2021
Blink Technologies, which is developing eye-tracking software, announced on Tuesday that it has raised a $14 million Series A funding round led by INcapital Ventures, with participation of notable private investors, including Gefen Capital, Blink's seed investors; Trilogy, Eldridge, Cervin Ventures and Elysian Park. The new capital follows a seed round raised in April 2018 and brings Blink’s total investment to date to $24 million. The company has sites in Palo Alto and Haifa.

“We use our proprietary AI-based, eye-tracking software solution to simplify digital experiences across any device and any operating system," said Oren Yogev, CEO and Co-Founder of Blink. “The human – digital evolution is here as we continue to create an interconnected set of experiences in the hybrid world known as the metaverse."
The Blink team. Photo: Tzachi Mizrahi The Blink team. Photo: Tzachi Mizrahi The Blink team. Photo: Tzachi Mizrahi

Oren Yogev is a serial entrepreneur who sold his last company Replay Technologies to Intel five years ago. Blink’s vision is to enable a faster and more natural way of communication with the growing number of smart devices and intelligent hardware devices across many industries. Combining eye-tracking control with 3D technology, Blink creates a seamless 3D environment without the use of special glasses or a head mounted display (HMD). Blink is currently helping customers engage at optometry, 3D displays, education, eye health, mobile devices and retail using touchless technology kiosks and online applications using gaze tracking on devices to provide eye control and selection on devices, eliminating the need for physical touch in today’s complicated post-COVID environment.

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Blink will use its new capital for product development and new hiring. The company plans to double its workforce to 60 employees through expanding its U.S. and Asia sales, customer service and Israeli R&D teams.

“The future of this technology will be a part of our everyday lives,” explained Blink CTO, Gilad Drozdov. “Our cars, smartphones and computers will all use eye-tracking to enhance our products as well as create eye-control navigation.”

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