Anyword raises $21 million for marketing messaging platform

Israeli startup Anyword, which has developed an AI-based language optimization platform for marketers, announced on Thursday $21 million in new funding, bringing the total raised to more than $30 million. The round was led by Innovation Endeavors, with additional participation from Tomer Cohen (Chief Product Officer of Linkedin), Yossi Matias (Managing Director of Google Israel), Omri Kaplan (Co-founder of ironSource), Amir Orad (CEO of Sisense), Nir Eyal (Bestselling Author of Hooked), Michael Ronen (President of Branded), Howard Lerman (CEO of Yext), Lead capital and Gandyr Ventures.

Anyword helps marketers design the messages for their audiences across all platforms. The AI-based language optimization software analyzes billions of data points to create messages that according to the company show over a 30% lift in performance. Since its March 2021 launch, Anyword has grown by an average of 40% month over month with thousands of customers including Ted Baker, PetCareRx, and Condé Nast.

“More than a billion marketing messages are created every day across digital channels, but marketing and sales professionals are still guessing when it comes to understanding what message is effective and why,” said Yaniv Makover, CEO and Co-Founder of Anyword. “AI can generate more than a thousand tweets for marketers but selecting the right one continues to be a challenge. In just a few years, it’s likely that AI generated content will become the new norm. Anyword ensures that marketers can harness AI’s ability to generate content, by providing predictive metrics for each message and insights into what part of the message works and for whom.”