Anyword raises $21 million for marketing messaging platform
The AI-based language optimization software analyzes billions of data points to create messages that according to the company show over a 30% lift in performance
CTech | 16:01 18.11.2021
Israeli startup Anyword, which has developed an AI-based language optimization platform for marketers, announced on Thursday $21 million in new funding, bringing the total raised to more than $30 million. The round was led by Innovation Endeavors, with additional participation from Tomer Cohen (Chief Product Officer of Linkedin), Yossi Matias (Managing Director of Google Israel), Omri Kaplan (Co-founder of ironSource), Amir Orad (CEO of Sisense), Nir Eyal (Bestselling Author of Hooked), Michael Ronen (President of Branded), Howard Lerman (CEO of Yext), Lead capital and Gandyr Ventures. Anyword helps marketers design the messages for their audiences across all platforms. The AI-based language optimization software analyzes billions of data points to create messages that according to the company show over a 30% lift in performance. Since its March 2021 launch, Anyword has grown by an average of 40% month over month with thousands of customers including Ted Baker, PetCareRx, and Condé Nast.