Mobile Insurance Company Asurion Buys Device Tech Support Startup Drippler

Nashville, Tennessee-headquartered mobile insurance and technology company Asurion LLC announced Tuesday a talent acquisition of Tel Aviv-based startup Drippler Ltd. Asurion did not disclose the financial terms of the deal, but said that all the members of Drippler will join Asurion’s Israel-based arm Soluto.

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Asurion acquired tech support startup Soluto in 2013 and integrated its instant tech support service into Asurion’s product offerings worldwide. The Soluto team is based in Tel Aviv.

Founded in 2011, Drippler developed an app that uses behavioral research and analytics to provide tech support and device information for smartphone users. The company raised $6 million in total equity investment to date and employs 27 people in Israel and the U.S., according to Linkedin.

"We value the Drippler team’s expertise, and we’re excited to integrate their talent into our team and further our mission of helping people get more enjoyment from their technology," said Tomer Dvir, senior vice president of Soluto Product Management and Development for Asurion. “The team’s experience engaging consumers through tech related content and leveraging technology to automate the optimization of tech recommendations and content based on that consumer interaction will help Asurion drive deeper engagement within its tech help applications.”

Founded in 1994, Asurion provides mobile protection insurance and tech support services to mobile devices, smartphones, tablets, and other consumer electronics. A subsidiary of holding company NEW Asurion Corporation, Asurion has more than 300 million customers and 16,000 employees worldwide.