Customer Behavior Startup Cooladata in Talks for its Acquisition

Israel-based customer behavior analytics startup Cooladata Ltd. is in advanced negotiations to be acquired for several dozens of millions of dollars, several people familiar with the matter told Calcalist on condition of anonymity.

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Founded in 2012 and based in Ramat Gan, a town in the Tel Aviv area, CoolaData develops a cloud-based platform for analyzing online user behavior for the e-commerce and gaming industries, providing insights on individual customers as well as on customers as a group. The company employs several dozen people in offices in Israel, New York, and London.

Cooladata co-founder and CEO Guy Greenberg. Photo: PR

In 2016, Cooladata raised $5.6 million from investors including Salesforce Ventures, the venture arm of San Francisco-headquartered customer relations management company Salesforce.com Inc., bringing its total funding raised to $13 million.