Sneaky Panda raises $6 million to launch new mobile gaming genre
The game developer will introduce the “Luck-Puzzler” genre, which puts more emphasis on skill and strategy than current mobile games in the market
James Spiro | 17:46 02.12.2021
Sneaky Panda, an Israeli gaming company behind the “Luck-Puzzler” genre, has announced that it has raised $6 million in Seed to fulfill its mission to release its first title and launch an entirely new genre of mobile gaming. The round was led by BITKRAFT Ventures and included participation from Remagine Ventures, FireArc, Joakim Achren, and Eyal Chomski. The first game from the studio, expected next year, will be a puzzle suitable for teens and adults that requires the player to collect items and strategic plays to “create surprising synergies.” The company was founded by Ron Rejwan, Co-founder of Jelly Button, and Niv Touboul, Co-founder of Upopa Games. Both companies were acquired by Playtika and ironSource, respectively.
“We are excited to back one of the most innovative mobile gaming teams out of Israel in their endeavor of creating a new genre for gamers that expect a more diversified game-play experience today,” said Kevin Baxpehler, Managing Partner at Remagine Ventures.
Sneaky Panda was founded earlier this year. BITKRAFT Ventures is a global early and mid-stage investment platform for gaming, esports, and interactive media. It operates under four venture funds with a total of $600 million and has 60 companies in its portfolio. Remagine Ventures was founded by Baxpehler and Eze Vidra and partners with Israeli startups and helps network them with strategic partners.